Beers for Fears: Branding in the Trump Era

Monday  18 June  2018  3:00 PM    Monday  18 June  2018 4:00 PM
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Last update 19/06/2018
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At a time of tremendous political and cultural upheaval, one thing remains certain: Companies will keep trying to sell you stuff or sell you on ideas, and they’ll keep coming up with new ways to do it. Conventional wisdom has it that brands shouldn’t talk politics. Why risk alienating potential customers? That was before 2017 and before Donald Trump. The goal of this panel discussion is to explore the future of marketing and branding and the various new obstacles and opportunities for brands in a rapidly changing business landscape.

business politics
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Fiverr Pro Studio in the Cannes Lions Piazza
6 Boulevard de la Croisette, Cannes, 6400, Provence-Alpes-Côte d'Azur, France
Fiverr Pro Studio in the Cannes Lions Piazza
6 Boulevard de la Croisette, Cannes, 6400, Provence-Alpes-Côte d'Azur, France